No dessert for TVE1

Today, the Spanish taxpayers all pitched in to call their second-favorite Adrià brother a “cheff”:

Cheff Albert Adrià

“Cheff” is not, as far as I can tell, a word in any language. I can only conclude that TVE1 means it in the slang sense documented by Urban Dictionary—an awfully salty way to address such a prominent purveyor of sweets.

Newscast available online here (minute 33).
Hat tip to TiVo ninja MJS for the photo.

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